The latest updates from PickFu
Updates
New feature

What's New in PickFu: August 2025 👏

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Shared by Success • September 04, 2025

This month, we rolled out a brand-new poll type, expanded export flexibility, and made your research workflow smoother than ever.

Plus, check out our upcoming events, including a webinar and Q&A with a PickFu customer you won't want to miss!


🆕 5-Second Tests are here

We’ve launched a brand-new poll type: the 5-Second Test! Perfect for testing first impressions, this format briefly flashes an image to respondents for five seconds before asking your question.

👉 Use it to test packaging, logos, brand recognition, or any visual asset where initial perception matters most.


📊 Cleaner, more flexible CSV export

Exporting your results just got easier. Our new CSV format makes analyzing poll data simpler than ever, with:

  • One row per respondent (better for multi-question surveys)
  • Separate columns for ranked votes
  • Emojis embedded for Reaction polls 🎉
  • Smart grouping for Multi-Select polls

You’ll also still have access to the original format under “Share and export” so you can choose whichever works best for you.


🎉 And so much more!

In case you haven’t logged in lately, we’ve launched a bunch of other new testing options and features to help make your PickFu experience even better.

Here are the highlights:

✨ New poll types: you now have more flexible testing options with our new Single Select, Multi Select, and Emoji Reaction polls.

🖼️ Image stack testing: compare full product image stacks side-by-side to see which set resonates most with your audience.

📦 Amazon SERP mockups: show respondents your product mockups on a simulated Amazon search results page for a more realistic testing environment.

📁 Projects: group related polls together under a shared goal to streamline your team’s research efforts and more easily act on insights.


💅 New results page: our poll results page has a fresh design, helping you view and analyze your insights more easily. Check it out the next time you run a poll!


🔒 Locked in: We’re SOC 2 Type II compliant!

We’re excited to share that PickFu has successfully achieved SOC 2 Type II compliance – an important milestone in keeping your data safe and secure.

This certification reflects our ongoing commitment to protecting customer information and upholding the highest standards of security and privacy.


✈️ Meet PickFu at Amazon Accelerate

Headed to Seattle for Amazon Accelerate next month? Come say hi!

📍 Find us at Booth #18 in Apps & Services to:

  • Explore our latest updates
  • Unlock exclusive show offers
  • Grab some PickFu swag 🎁

Want to connect 1:1? Book IRL time with our team here.

Add-to-Cart Arcade Night: An Accelerate afterparty 🎮

We’re turning up the fun at Amazon Accelerate! Join us for an exclusive after-hours event at GameWorks:

🎮 Unlimited arcade games
🍸 Drinks & bites on us
🤝 Network with top Amazon brands & partners

Space is limited, so secure your invite here!


🎥 Webinar with Mindful Goods

Join Daniela Bolzmann, CEO & Founder of Mindful Goods, for a live webinar on how she transforms Amazon product listings into sales machines – with PickFu as a key step.

Daniela will share real-world success stories, including:

  • How Blake’s snack bar brand went from break-even to profitable with a 472% boost in orders in just 30 days
  • The data-driven strategy that helped an 8-figure brand skyrocket sales by 719%

Stick around as she breaks down her creative optimization process and answers your questions.

📅 When: September 22 at 11am Eastern

👉 Sign up to join live or get the recording!


As always, we’d love your feedback – email or chat with us anytime.

Happy polling!

– The PickFu Team

Updates
New feature

What's New in PickFu: July 2025 🔥

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Shared by Success • July 31, 2025

It’s been a big month at PickFu! We’ve rolled out powerful new ways to gather feedback, organize your work, and optimize your Amazon listings.

🔹 In this update:

  • Explore 3 new poll types: Single Select, Multi Select, & Emoji Reaction
  • Organize and analyze your polls more easily with Projects
  • Test listings more effectively with Image Sets & SERP Mockups
  • Discover customer stories, upcoming events, & more ✨

🗳 New poll types: Single Select & Multi Select

Ask questions your way with our two newest poll types!

  • Single Select: Respondents pick just one option from a set of 3-8.
  • Multi Select: Respondents choose any number of options from a set of 3-8. You’ll see both top picks and common combinations.

Both formats give you added flexibility for creative testing, concept validation, and beyond.


😃 Emoji Reaction polls are here

Give your audience a fun way to share feedback with the new Emoji Reaction poll type. Respondents will choose from a range of emojis (from 😭 to 😀) to capture sentiment in a more visual, engaging way.

You’ll still receive the usual written responses, as with all our poll types – and Emoji Reaction poll results will also include mini bar charts, making it easy to scan and understand at a glance.


🗂 Projects: Your polls, beautifully organized

Say goodbye to cluttered dashboards. With Projects, you can group related polls into folders, making it easier to manage campaigns, collaborate with teammates, and analyze results across multiple tests using AI-powered summaries.

You can now even assign a poll to a project directly from the Survey Builder for a seamless workflow. ✨


🖼 Test like it’s live with Image Sets & Amazon SERP Mockups

Looking for more ways to test your product listings? These updates are for you:

Image Sets: Test full product image stacks (a main image plus five supporting images) to find which combination works best. Upload images or import instantly via ASIN.

SERP Mockups: Wrap your mockups in a realistic Amazon search results frame to simulate real shopping experiences.


🪄 Other improvements

  • Faster Team Template creation: You can now create and share Team Templates directly within the PickFu Survey Builder. A shareable link is automatically copied to your clipboard when you create one, making it easier to reuse and share polls.
  • URL previews on the results page: Now, when you test URLs, you'll see a visual preview embedded on the results page – making it easier to compare options and analyze feedback.
  • Translation clarity: The active language now appears clearly in the translation dropdown on the results page, making it easier to know which language is selected.

Got thoughts? We’d love to hear them. Chat with us anytime.

Happy polling!

– The PickFu Team

Updates

What's new in PickFu: June 2025

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Shared by Success • June 30, 2025

We’re always making improvements to help you run polls more smoothly, analyze results more easily, and get creative even faster with our survey tools. Here's what's new this month:


💅 Fresh look for the poll results page

The poll results page got a makeover! Enjoy a cleaner layout and faster performance.

Need a closer look at your poll results? You can expand single-option images to full width, perfect for diving into heatmaps and finer details – all without cluttering your initial view.

Not seeing the new design yet? Opt-in by clicking the button in the purple banner at the top of the poll results page.


💰 Auto-sync price for Amazon mockups

Creating listing mockups is now even easier! The mockup generator now auto-fills the product price from the URL you paste in – less manual input, faster test setup.


✏️ Improved text poll creation

We’ve polished the experience for building polls with text options:

  • Preserved line breaks so formatting stays intact
  • Auto-expanding text fields for easier editing
  • Smarter error displays to flag issues instantly

Whether you’re testing ad copy, brand taglines, product titles, or something else, it’s easier than ever to add and edit your text options in the Survey Builder.


🧰 Other Improvements

  • The “Load new responses” button on the new results page now shows the real-time count, ensuring you never miss a new response.
  • Redesigned question type menu: A streamlined dropdown now makes it faster to scan and choose poll types, with tooltips offering more detail when you need it.
  • Share or download your poll results from one “Share and export” button at the top of the results page. Copy a shareable link or export to CSV, PDF, or PNG.

🎥 Video tips & tutorials from PickFu

Are you a visual learner? Check out our YouTube channel for in-depth guides and quick tips from our team about how to use PickFu to improve your business and boost sales.

🔍 3-Step Amazon Competitor Analysis

🎁 Test Your Product Packaging for Under $20

🌏 What to Test When Expanding Your Business Globally


Thanks for reading! Got questions or feedback? Chat with us anytime – we’re always here to help.

Happy polling! 🧡

The PickFu Team

Updates

What's new in PickFu: May 2025

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Shared by Success • May 29, 2025

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements!

📊 More sample size flexibility

You can now choose 75 or 300 respondents when setting up your poll! These new options give you more control over your research budget and how deep you want to go with your insights.

🛠️ Smarter, faster mockup workflows

Have you tried the Mockup Generator yet? It lets you quickly replicate search results by creating hypothetical listing mockups right inside the PickFu poll builder. Just select “Mockup” in the Options box after writing your question.

We've made creating mockups easier than ever with these updates:

🔍 Extract ASINs from Amazon URLsPaste a full Amazon link when using our mockup generator – we’ll automatically extract the ASIN so you don’t have to hunt it down yourself.

💾 Auto-save mockups on preview or checkoutNo more accidental data loss. If you're editing a mockup and move to preview or pay, your work will now save automatically.


🧩 Small (but mighty) improvements

🔎 Better template search – We’ve rolled out a more powerful template search engine for everyone, with faster results, fuzzy matching, and highlighted keywords.

🗂️ Custom templates prioritized – If you have custom templates in your PickFu account, they’ll now show up first in your search results for quicker access.

Open templates in a new tab – You can now right-click or middle-click to open templates and the poll builder in a new tab, just like you’d expect.

🧠 More accurate poll type filters – Individual questions inside surveys now show up under the correct filter views when you search for them (e.g. Ranked, Open-Ended).

✏️ Inline poll title editing – Quickly rename your poll without a popup. Just click and type, right in place.

📁 Drag & drop to create options – Dropping multiple files into the survey builder will now create separate options for each, speeding up poll creation.


📹 Videos to help you get more out of PickFu

Want to dive deeper into testing and optimizing your products? Check out our latest videos:

🖼️ The best way to test your product photos (for higher clicks & conversions)

🌍 Amazon global selling: expand successfully and avoid costly mistakes

🎁 Test your product packaging for less than $20 (PickFu template)

Want more tips like these? Subscribe to our YouTube channel to stay in the loop!


🧡 We want your feedback!

We'd love to hear about your experience using PickFu! You can share your thoughts here with a quick video or written feedback.

This is for our internal use only – we just want to know what you're loving about PickFu and what you're not, so we can provide the best experience possible.

Send your feedback here!

Updates

What's new in PickFu: April 2025

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Shared by Success • May 01, 2025

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements!

What’s New:

🧩 Access templates from the dashboard

Launching a poll is easier than ever with the new template carousel on your PickFu dashboard! When you log in, you'll now see popular templates recommended just for you.

Check out this video walkthrough of our Packaging Evaluation Test template:

📋 Take action on recent polls faster

You'll now see a new menu to the bottom right of your Recent polls cards on your PickFu dashboard. This allows you to quickly:

  • Duplicate a poll
  • Share results
  • Archive/Delete drafts or completed polls

All without leaving the dashboard. It’s a small change that saves you time – and clicks!

📸 Generate & test Amazon mockups

Have you tried out the Amazon Mockup Generator in PickFu yet?

It lets you quickly create hypothetical listing mockups right inside the poll builder – without needing a designer. Test and iterate on main image, product title, ratings, and price. Just select “Mockup” in the Options box after writing your question.

Now, you can also duplicate a mockup variant directly within the generator – making it super simple to tweak versions and test different creative ideas.


Other Improvements

We’ve made several quality-of-life updates to enhance your PickFu experience:

📢 Clearer published poll status

After publishing your poll, you’ll now see a custom status message so you always know what’s happening behind the scenes while you wait for your results. (We also added some lighthearted loading messages to make the wait more fun!)

🔒 Smoother SSO redirection

If you sign up or log in with Google or Microsoft, you’ll now land on a temporary loading page while we redirect you. This improvement prevents the confusing lag that made it seem like the page had stalled.

🤖 AI question writer

When writing your poll question, you'll see a magic wand icon. Click on it to see recommendations for how to phrase your question. (Give it a 👍 or 👎 to share feedback on how helpful this is – we're always trying to improve!)


🧡 We want your feedback!

We'd love to hear about your experience using PickFu. You can share your thoughts here with a quick video or written feedback.

This is for our internal use only – we just want to know what you're loving about PickFu and what you aren't, so we can provide the best experience possible.

Thanks in advance for sharing your voice! 🧡

Updates

What's new in PickFu: March 2025

Success avatar
Shared by Success • April 02, 2025

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements from the past month!

What’s New:

🎥 Video Library
To help you get the most out of PickFu, we've launched a dedicated video library featuring FAQs and quick tutorials! The videos will automatically display in your account's language (English, Chinese, or Spanish). Access the new video library directly from your dashboard's Resources section.

🧱 Templates Updates
You can now adjust the audience sample size on any template! The template price will scale automatically, giving you more flexibility in your research.

We've also added four new rapid test templates for our customers in the gaming industry.

📸 Create Amazon mockups in the Survey Builder
You can now create Amazon listing mockups directly within the Survey Builder to quickly test and iterate on hypothetical listing options, including main image, product title, ratings, and price.

Just select “Mockup” in the Options box when writing your question, create your Amazon mockups, finish building your poll or survey, and wait for the audience feedback to roll in.

🔧 What Else Has Changed:

We’ve made several quality-of-life updates to enhance your PickFu experience:

🔢 Poll type now automatically switches based on your number of options (e.g., 2 options = Head-to-Head, 3+ options = Ranked)

Write poll questions easier & faster with the improved question UI – including better media upload options and integrated AI assistance

🔖 Flag and filter important polls with the new bookmark feature

🗑️ Delete unused poll drafts to clean up your workspace

We removed the 2-week poll extension limit – you can now add more respondents to any poll, no matter when it was published

🎉 Just for fun: you’ll now see a shower of confetti when you publish a poll. Consumer research should be celebrated! 🥳

👋 We'd love to hear from you!

Have any questions, feedback, or requests? Chat with our Customer Success team or email us at info@pickfu.com anytime.

Updates

What's new in PickFu: December 2024 release notes

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Shared by Success • January 06, 2025

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements from the past month!

🔍 What’s New:

  • 🆕 Compare Poll Type
    We’ve replaced the Head-to-Head and Ranked poll types with the new Compare poll type. Add or remove options as needed, and we’ll automatically select the appropriate poll type for you. This simplifies your experience and gives you more flexibility.
  • 🌎 Expanded Panels: Brazil, France, Korea, Italy
    We’ve added four new countries to our panel, enabling testing in even more markets.
    🔗 Start testing in new markets now
  • 🤖 AI Question Helper
    Introducing AI-powered question assistance! When typing a question, you’ll now see a prompt to improve it with AI. You can accept the suggestion or tweak it further. This feature helps you write better questions faster so you can launch your polls without hesitation.

🔧 What Else Has Changed

We’ve made several small but impactful improvements:

  • 🏆 Highlight Winner on Dashboard
    Winners are now highlighted in green on the recent polls component of the dashboard, making it easier to identify them at a glance.
  • 💳 Subscribe to PickFu+
    You can now subscribe to PickFu+ during poll checkout with a seamless two-step process. This enables a streamlined subscription experience with immediate benefits.

Have any questions, feedback, or requests? We’d love to hear from you – chat with our Customer Success team or email info@pickfu.com anytime!

Updates

What's new in PickFu: November 2024 release notes

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Shared by Success • November 27, 2024

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements from the past month!

🔍 What’s New:

  • 📌 Link ASINs to Polls: Organize and view polls tied to specific products directly on the results page. Link manually or through Product Sync.
  • 🖥️ New Dashboard Experience: A cleaner, more intuitive layout for improved navigation and at-a-glance insights.
  • 📂 Redesigned "My Polls" Page: Streamlined layout, enhanced organization, and at-a-glance insights for easier poll management. Learn more.

🔧 What Else Has Changed

We’ve made several small but impactful improvements:

  • 🏆 Improved Poll Results UI for tied rankings.
  • 📱 Enhanced AI Highlights for mobile usability.
  • ⏩ Autoselect poll option type when adding media.
  • 👥 New team invite prompt to encourage collaboration.

Have any questions, feedback, or requests? We’d love to hear from you – chat with our Customer Success team or email info@pickfu.com anytime!

Updates

What's new in PickFu: September 2024 release notes

Success avatar
Shared by Success • September 26, 2024

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements from the past month!

🚀 Introducing PickFu+

We've launched PickFu+, our new subscription plan designed to give you the most value out of your consumer research.

Key Features:

  • 🤖 AI Analysis Suite: Access advanced AI tools included in every poll.
  • 💰 PickFu Credit: Receive your subscription fee back as PickFu credit to use on polls.
  • 🪄 Poll Discounts: Save up to 10% if you’re on a premium tier.
  • 🧱Built for Teams: Unlimited creator seats and custom templates for your teams.
  • ♥️ Priority Support: Get fast assistance from our Customer Success team.

🔗 Subscribe to PickFu+ today!

🛒 PickFu Product Sync

Great news for Amazon sellers! We've released Product Sync, our new feature that lets you connect your Amazon Seller Central account to PickFu and run one-click listing review polls for instant feedback.

📈 Why this matters: Optimize your listings effortlessly with real consumer insights. Product Sync makes it easy to enhance your product pages with just a few clicks.

🔗 Try Product Sync here

🛍️ New Packaging Design Template

We’re excited to introduce our new Packaging Design Template! Based on one of our most popular polls, this template helps e-commerce sellers test and refine product packaging with ease.

📈 Why this matters: First impressions are crucial. With our Packaging Design Template, you can quickly gather consumer feedback on your packaging designs to ensure they resonate with your target audience.

🔗 Try the new Packaging Design Template

📝 Quick Tip: Making the Most of Hyperlinks

Did you know you can now seamlessly add hyperlinks to your poll questions and options? Here’s how to leverage this feature:

  • 🔗 Direct Respondents to Specific Content: Include links to your website, product pages, or any relevant content to provide more context.
  • 💡 Enhance Feedback Quality: By providing additional information, you can receive more informed and valuable feedback.
  • 🎯 Easy to Use: Simply paste the URL into your question or option text, and it will automatically become clickable.

Try it out in your next poll and see the difference it makes!

🔧 What Else Has Changed

We’ve made several small but impactful improvements:

  • 💡 Helpful Tooltips for Audience Builder: To make building your audience even easier, we’ve added helpful tooltips to the audience builder. Hover over traits and trait values to see additional information about each one.
  • 🤖 Improved Answer Quality: Upgraded to V2 of our AI quality checks to ensure you receive the highest-quality responses.

Have any questions, feedback, or requests? We’d love to hear from you – chat with our Customer Success team or email info@pickfu.com anytime!

Updates

What's new in PickFu: August 2024 release notes

Success avatar
Shared by Success • August 29, 2024

We’re always looking for ways to improve your experience with PickFu. Here are the latest platform updates and improvements from the past month!

🛒 Seamless polling for Amazon sellers

Great news for Amazon sellers! We’ll be releasing Product Sync, our new feature that lets you connect your Amazon Seller Central account to PickFu and run one-click listing review polls for instant feedback.

📈 Why this matters: Optimize your listings effortlessly with real consumer insights. Product Sync makes it easy to enhance your product pages with just a few clicks.

🔗 Join the waitlist and be among the first to try Product Sync!

📝 Quick tip: effortless surveys with PickFu

Looking to dive deeper into customer insights? PickFu Surveys let you ask multiple questions to the same audience in a single poll, making it easier to gather comprehensive feedback. Whether you’re testing a new product idea or refining your messaging, PickFu Surveys provide you with the flexibility to ask up to eight questions at a time.

🔗 Learn more about Surveys and get the answers you need to make data-driven decisions!

🔧 What Else Has Changed

We’ve made several small but impactful improvements:

  • 🔗 Zapier Click Tests: Seamlessly integrate Click Tests with Zapier for improved automation.
  • 🌍 Better Auto-Translation: Improved translation behavior and added support for surveys.
  • ✍️ Markdown for AI: improved formatting and readability for AI summaries and reports.
  • Speed Improvements: We’ve made the Survey Builder faster, allowing you to create and launch polls more quickly.
  • 📱 Mobile Enhancements: Smoother survey creation on mobile devices.

📊 Demographic Chart Fix: Corrected the order of the income demographic chart for easier analysis.

Have any questions, feedback, or requests? We’d love to hear from you – chat with our Customer Success team or email info@pickfu.com anytime!