What's New in PickFu: January 2026 📆

Shared by Success • January 22, 2026

Happy New Year! We’ve got some exciting things planned for 2026. But first, here are our most recent updates to help you make confident, data-driven decisions with consumer insights.

Thanks as always for using PickFu! 🧡

🎉 Cool stuff we launched in 2025

Multiple new poll types! More audience targeting options! Longer surveys! Special features for e-commerce sellers! AI-powered research tools! And more!

We made a lot of changes to PickFu in 2025 to improve your experience and give you more powerful consumer insights. In case you missed it, check out a recap.

🤖 PickFu AI: Your personal research assistant

Need help crafting the perfect test? PickFu AI (formerly called "Ask PickFu") is now available in the survey builder, giving you expert guidance every step of the way.

Here's how it can help:

📝 Write better questions – get suggestions for clear, unbiased questions and smart follow-ups

❓Choose the right poll type – describe what you're testing, and PickFu AI will recommend the best format

🌎 Target the right audience – get recommendations for audience targeting and sample size

🤓 Answer your research questions – ask anything about PickFu polls and best practices.

More improvements to PickFu AI:

Dive deeper – PickFu AI will now include links to resources and help articles
Start new chats – if you have an unrelated question or want to start fresh without losing your chat history, begin a new conversation with PickFu AI by clicking the pen and paper icon at the top of the sidebar

💡 AI Insights: From summary to action

Your poll results just got more actionable. We've expanded our AI Summary into AI Insights – a new section that gives you 3-6 specific, actionable recommendations based on your poll results.

Instead of just understanding what your respondents said, you'll now get clear guidance on what to do next – including a recommended follow-up poll and direct link to build it.

Whether that's refining your messaging, testing a new variation, or doubling down on a winning concept, AI Insights helps you move from data to decision faster.

📦 Child ASINs: Manage product variation tests with ease

For Amazon sellers using our Seller Central integration, we've added support for child ASINs. Now you can see and manage all your product variations in one place.

Parent products display a tag showing the number of child products, with an expand/collapse button to view the full list. You can also navigate between parent and child products using the "Related products" dropdown on any product page.

This makes it easier to run polls across your product catalog – variations and all.

More improvements to Products:

🏷️ SKUs now visible: SKUs are displayed on both the Products table and individual product pages.

🔍 SKU search: Search your Products table by SKU for faster product lookup.

⚡ Other improvements

📊 Poll content clarity: Your poll results pages will now display the type of content being tested (e.g., "Head-to-head with images" or "Open-ended with a video") for easier context.

🌐 Translation clarity and preview: The response translation dropdown now shows the original response language. Poll previews also now indicate when text will be translated for respondents.

We're always working to make PickFu more helpful for your research needs. Have feedback on these updates or ideas for what you'd like to see next? Chat with us anytime – we'd love to hear from you.

Happy polling! 🧡

-The PickFu Team