What's New in PickFu: November 2025 🥧

Here's our latest updates to help your team improve your products and campaigns with fast, reliable consumer insights.

Check out our video walkthrough of these updates!

📊 16-question surveys: deep audience insights

You can now add up to 16 questions when building a survey in PickFu – double our previous limit!

Surveys are a great way to ask the same audience multiple questions, giving you a deeper understanding of your target market. This is especially helpful for enterprise teams running comprehensive consumer research, brand studies, or product validation tests.

We've also upgraded the results page experience to handle these larger surveys smoothly. You'll now see a carousel view with easy scrolling between question tabs, plus a list view option that lets you quickly jump to any question in your survey.

💡 Need some inspiration? Check out this example, already drafted in the PickFu survey builder, for a brand gathering consumer feedback on a wireless speaker. Feel free to adjust the questions and options for your own products!

🌏 Test Amazon listings from non-U.S. marketplaces

To support your non-U.S. ASINs, you can now select the appropriate Amazon marketplace when creating Amazon mockups in the survey builder. (We’ll automatically select the right marketplace for you if you paste in your URL or ASIN.)

The selector supports the 14 country panels that are currently available in PickFu.

📝 Test longer copy with increased text limits

Need to test longer product descriptions, full paragraphs, or detailed messaging? We've increased the option text limit to 5,000 characters per option – more than double our previous limit.

This change is perfect for testing full product descriptions, app store listings, email or landing page copy, or any other long-form text.

💅 Other improvements

👁️ Quick preview for all polls: We've added a "Preview" button in the survey builder for all option types, making it faster to review how your test will appear to respondents before launching.

🔢 Expandable Daily Mini-Polls: For teams on a PickFu+ subscription, your free daily 5 response mini-polls can now be extended to any of our standard audience sample sizes, giving you more flexibility to scale up your research as needed.

🔗 Build polls with URL parameters: For teams using integrations or building automated workflows, we've updated our survey builder URL parameters with a more flexible structure. This makes it easier to create polls programmatically and integrate PickFu into your existing tools and processes.

9️⃣ Image set limit increased: You can now upload or import up to 9 images when testing product image stacks – the same as Amazon’s limit – helping you get more accurate insights.

✨ See the bigger picture with Projects

Tired of scattered polls and siloed insights? With Projects, you can group related polls under shared goals, whether you’re testing product images, ad creatives, or new packaging ideas.

Projects make it easy to stay organized and uncover insights across tests. Get AI-powered summaries that surface big-picture learnings across all your polls and keep your whole team aligned on what’s been tested – and what to do next.

🧡 We want to hear from you!

What features would you like to see next? What challenges are you trying to solve with consumer research? Do you have any feedback for our team?

Email or chat with us anytime – we respond to every message.

Happy polling!

-The PickFu Team