What's New in PickFu: September 2025 🍂

Shared by Success • October 02, 2025

Here's our latest updates to help your team improve your products and campaigns with fast, reliable consumer insights.

🚀 Introducing Workflows: your guided poll playbook

Creating the right poll just got easier. Workflows lets you create projects based on specific goals – populated with pre-built poll recommendations and step-by-step instructions in just one click.

Think of it as your personal polling consultant, helping you set up effective tests based on what we’ve seen work for our most successful users.

This is just the beginning – we'll be expanding Workflows with more playbooks based on your feedback, so you can spend less time figuring out which tests to run and more time acting on insights.

🇵🇱 Welcome Poland to PickFu!

We've added Poland as our 14th country targeting option, bringing you even closer to European consumers!

With this expansion, we're also introducing country-specific demographic traits – starting with household income displayed in Polish zloty instead of USD. This means more relevant, localized insights for your market research.

🎯 Own Audience for everyone

Good news for all PickFu users – our own audience targeting option is no longer restricted to paid subscriptions. Now you can share a link to get feedback from people who already know your brand. It’s a great way to test ideas with your existing audience before going broader.

🤔 Wait, what is this? An own audience poll is a PickFu poll or survey that you share directly with people you choose, instead of with our built-in panel.

Just select “Own audience” from the audience targeting options and publish your poll. We’ll generate a sharable link for you to send the poll to your customers, subscribers, or followers and collect responses.

Best of all, it’s 100% free for all users!

📁 Add polls to projects from almost anywhere

You can now add polls to projects directly from the survey builder, results page, and My Polls page. Whether you're running a series of tests for a product launch, a rebrand, or something else, everything stays connected and easy to find.

🤔 What’s a project? Projects are a way to group multiple polls under one shared goal (for example, a new product launch, rebrand, marketing campaign, etc.)

Projects allow you to easily view and access all the polls in one place – helping your team collaborate easier and streamline your research efforts. You’ll even get an AI-powered summary of results and insights across all of the tests in the project.

👥 Enhanced team features

🙌 Any member of your PickFu team (not just owners/admins) can now invite new colleagues to join, making it easier to get your whole team involved in consumer research.

🎉 For teams on PickFu+ subscriptions, you now get one free daily mini poll per user (previously it was only one across your entire team). Take advantage of these free polls for quick, low-stakes tests, solving internal debates, or anything else you want to know!

🛒 Amazon & e-commerce seller tools

If you sell on Amazon or other marketplaces, we have tools to help you get deeper insights.

🛍️ Amazon Mockups: Instantly create high-quality, on-brand product mockups to use in your PickFu polls. Test real or hypothetical main images, titles, price, and ratings on a realistic Amazon search results page that help you get authentic shopper feedback. Learn more about Amazon mockups.

🔁 Seller Central Integration: Connect your Amazon Seller Central account directly to PickFu. This integration lets you sync your product catalog, making it easier to set up polls, test new ideas, and streamline your research workflow – all in one place. Just click “Products” in the top menu of your PickFu dashboard to get started.

🎥 Watch: How Mindful Goods Supercharges Amazon Sales with PickFu

Want to learn how one Amazon creative agency boosted client sales by 719% – with the help of PickFu?

Check out this insightful webinar with Daniela Bolzmann from Mindful Goods, one of our certified agency partners.

Daniela shared her proven creative optimization process and walked through how she uses PickFu to help Amazon brands boost their clicks and conversions.

Have feedback on these updates or ideas for what you'd like to see next? We'd love to hear it – chat with us anytime. 🧡

Happy polling!

– The PickFu Team