What's New in PickFu: August 2025 👏

Shared by Success • September 04, 2025

This month, we rolled out a brand-new poll type, expanded export flexibility, and made your research workflow smoother than ever.

Plus, check out our upcoming events, including a webinar and Q&A with a PickFu customer you won't want to miss!

🆕 5-Second Tests are here

We’ve launched a brand-new poll type: the 5-Second Test! Perfect for testing first impressions, this format briefly flashes an image to respondents for five seconds before asking your question.

👉 Use it to test packaging, logos, brand recognition, or any visual asset where initial perception matters most.

📊 Cleaner, more flexible CSV export

Exporting your results just got easier. Our new CSV format makes analyzing poll data simpler than ever, with:

One row per respondent (better for multi-question surveys)
Separate columns for ranked votes
Emojis embedded for Reaction polls 🎉
Smart grouping for Multi-Select polls

You’ll also still have access to the original format under “Share and export” so you can choose whichever works best for you.

🎉 And so much more!

In case you haven’t logged in lately, we’ve launched a bunch of other new testing options and features to help make your PickFu experience even better.

Here are the highlights:

✨ New poll types: you now have more flexible testing options with our new Single Select, Multi Select, and Emoji Reaction polls.

🖼️ Image stack testing: compare full product image stacks side-by-side to see which set resonates most with your audience.

📦 Amazon SERP mockups: show respondents your product mockups on a simulated Amazon search results page for a more realistic testing environment.

📁 Projects: group related polls together under a shared goal to streamline your team’s research efforts and more easily act on insights.

💅 New results page: our poll results page has a fresh design, helping you view and analyze your insights more easily. Check it out the next time you run a poll!

🔒 Locked in: We’re SOC 2 Type II compliant!

We’re excited to share that PickFu has successfully achieved SOC 2 Type II compliance – an important milestone in keeping your data safe and secure.

This certification reflects our ongoing commitment to protecting customer information and upholding the highest standards of security and privacy.

✈️ Meet PickFu at Amazon Accelerate

Headed to Seattle for Amazon Accelerate next month? Come say hi!

📍 Find us at Booth #18 in Apps & Services to:

Explore our latest updates
Unlock exclusive show offers
Grab some PickFu swag 🎁

Want to connect 1:1? Book IRL time with our team here.

Add-to-Cart Arcade Night: An Accelerate afterparty 🎮

We’re turning up the fun at Amazon Accelerate! Join us for an exclusive after-hours event at GameWorks:

🎮 Unlimited arcade games
🍸 Drinks & bites on us
🤝 Network with top Amazon brands & partners

Space is limited, so secure your invite here!

🎥 Webinar with Mindful Goods

Join Daniela Bolzmann, CEO & Founder of Mindful Goods, for a live webinar on how she transforms Amazon product listings into sales machines – with PickFu as a key step.

Daniela will share real-world success stories, including:

How Blake’s snack bar brand went from break-even to profitable with a 472% boost in orders in just 30 days
The data-driven strategy that helped an 8-figure brand skyrocket sales by 719%

Stick around as she breaks down her creative optimization process and answers your questions.

📅 When: September 22 at 11am Eastern

👉 Sign up to join live or get the recording!

As always, we’d love your feedback – email or chat with us anytime.

Happy polling!

– The PickFu Team